Meet the Marketing advisor that helps you…
Generate more demand for your food & beverage products
If you produce a food or beverage product, I’ll help you build a profitable marketing system so that you can see real growth without wasted resources.
My singular focus is to make your marketing perform better.
I know it can be frustrating to have big goals for your company and feel bogged down by marketing that isn’t working well.
It’s never been harder for food and beverage brands to achieve marketing success than now in 2024, where unprofitable ads with skyrocketing costs are forcing you to re-think your approach.
But where do you allocate your resources? What do you focus on? With a tighter budget, how do you know what you decide is the right call?
That’s where I come in.
Working with organizations like yours to deliver outstanding marketing experiences
Here's how I've helped my clients market more profitably
Certain growth stages are better for marketing optimization than others - these are the three that benefit most from my work
Selling direct to consumer (D2C)
Whether you have experience as an up-and-coming brand or you’re a wholesaler looking to sell D2C for the first time, I'll work with you to create and maximize more lucrative sales channels – your website and email.
Differentiation in the market
As a food and beverage company, you have to stand out online, but also on retail shelves and in-person. A unique brand identity is how I can help set you apart from the ever-increasing competition.
Customer marketing
Delight your customers with memorable, unique experiences and watch word of mouth spread, leading to longer buying relationships, increased referrals, and more.
Stacey Weisberg - President of The Butcher Shoppe
"Working with Allan has been invaluable for The Butcher Shoppe, as we launched our direct-to-consumer channel. Allan's guidance and creative talents helped us chart our path as we defined what an end consumer values differently than a wholesale customer. His comprehensive plan took consideration for our unique abilities and opportunities.
Thanks to his innovative ideas and insights, we were able to reach a new audience of consumers without disrupting valued partnerships. Overall, I highly recommend Allan to any company looking to build or grow their business through a direct-to-consumer channel, as his passion, expertise, and dedication are truly unmatched."
In all scenarios, you should want
To repeatedly and reliably grow your revenue, without burning money on ads.
To prioritize a remarkable customer experience that boosts referrals and lifetime customer value (LTV).
A strategic partner who amplifies your marketing efforts, generating quality traffic and leads that turn into customers.
Ways we can work together
Your personal marketing coach
If you’re an ambitious small business owner who wants to build a profitable marketing system in 90 days and stop wasting time and money on random acts of marketing, this is for YOU! This 1-on-1 coaching program will show you how to build a solid marketing foundation and how to properly design and manage your marketing each quarter.
Lead your marketing department
If you need someone to oversee your marketing team, WITHOUT the cost of a full time executive, then a Fractional CMO is for you.
We will create a comprehensive marketing plan to achieve your goals and build systems and processes to make your marketing a reliable asset to your company.
An ongoing trusted advisor
If you need a marketing leader to keep your team on track or a personal marketing sounding board, a simple marketing advisor or consultant may be all you need!
With check-ins every other week, you and your team will stay on track and campaigns will continually improve.
Marketing leadership that challenges the status quo
My name is Allan Glanfield. I love solving marketing problems and guiding teams to win with their strengths.
I’ve had the privilege of helping establish and grow brands in various sectors such as food & beverage, wine & spirits, cannabis, and hospitality.
How? By helping them stand out from the competition while building a profitable marketing department.
Are you next?