A fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes. A great fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals. Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing a reliable asset to your company.
That’s what I do for food and beverage companies. I’d love to hear what your goals are…and help you reach them with marketing that gets results.
What does a fractional CMO do?
Creates your marketing strategy, optimizes your customer experience, and manages KPI's so your marketing makes you money!
Establishes your marketing foundation to attract and convert more customers
Directs your marketing team and hires marketing consultants to execute
3 signs you need a fractional CMO
You are running your marketing team instead of being the CEO
You’re not sure what campaigns to have your marketing team try next
You don’t have your customer journey mapped out, or clear KPI's for your campaigns
Get the marketing expertise you need to grow your business
Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing