Green Relief Inc.

canada’s leading licensed producer of medical cannabis growing by way of aquaponics


Green Relief Inc. is a licensed producer of medical cannabis based in Hamilton, Ontario; with its continuous growth and reputation as an innovative medical/pharmaceutical company operating in a heavily regulated industry, Green Relief looked to our team for a solution in positioning their brand as an approachable organization with a people, planet, profit model. With little engagement on social and a lacking content marketing plan, Green Relief was in need of an authentic marketing approach whereby consumers and audiences could grow to like and trust this expanding, reputable company.

The Solution

Bellwether X developed a content marketing strategy with the intention of working to humanize Green Relief as both a company and a family of dedicated employees who put patient needs first. Our team leveraged our expertise in content marketing, production, design, and creative direction to build Green Relief’s reputation as a brand which puts people and the planet first (profit second). With this in mind, our content marketing plan leveraged Green Relief’s unique growing method and familial company culture to grow its audience base, develop custom content, and showcase the brand’s reputable products.

Social Media

With the implementation of our content marketing strategy, Green Relief’s social audiences grew organically month over month, with custom content across all platforms. What resulted was significant audience growth and awards for the brand’s content and social presence.


  • Best Social Media 2018 Award, Canadian Licensed Producer, Adcann

  • Average monthly content impressions of 42,046 (Instagram)

  • Average monthly content impressions of 42,193 (Facebook)

  • Average monthly impressions of 74,526 (Twitter) with an increase of 5-10 new Followers per day

  • Maintained an 11%-12% engagement rate across major platforms

  • Influencer relationship building with key tastemakers in the cannabis industry

  • Instagram audience growth of 3.5k+ (Instagram) and 2.8k+ (Facebook)

  • Successfully curated a cohesive brand aesthetic implemented consistently across a range of platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube)

  • Conceptualized and developed pillar content for consistent content implementation across all platforms


Green Relief saw significant ROI with both digital traffic as well as patient registration thanks to our custom blog strategy, whereby our team crafted educational content that surpassed traffic expectations month over month, and contributed to the brand’s burgeoning subscriber base.


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Bellwether X developed & produced a podcast and a blogcast to grow Green Relief’s outside audience base + brand awareness while conceptualizing new ways to advertise the organization within a heavily regulated industry (cannabis). This resulted in a branded podcast & blogcast.


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Other Wins