behind the scenes and beyond
Our team discusses your needs in a Kick-Off meeting centered around your business where we learn about your goals.
We host a strategy session where we dive deep into your business and begin developing a customized Video Marketing Blueprint. You will know exactly what videos you need to make to supercharge your marketing, how to structure each video, and where to use them.
* This is when we provide you with our pricing to execute on our strategy. *
* You will always have the option to take your Strategy Blueprint and shoot the video content yourself. *
Do you need a half day shoot? A full day? Will we need to shoot b-roll? Our team comes up with a game plan for your shoot and works with you to ensure we’re all set for shoot day.
Every shoot day is unique, but most have an interview component and a supplemental footage (b-roll) component to support the focus of each video.
Edit & Delivery
Your footage is brought back to our studio to be analyzed and sorted for each predetermined application (website, video blog posts, FAQs, service videos, overview videos, etc.). Once a first draft is complete, it is reviewed by our strategist and then sent to you for approval.
Implementation & Results
Using Google Analytics, we optimize the videos on both YouTube and your site so they will show up in search engines. Videos help generate more traffic and also lead to higher conversion rates, meaning more clients for your business!