Improve your online authority and search ranking (SEO)
Online videos will account for more than 80% of all consumer internet traffic by 2020. Businesses that make marketing and authority building a priority will dominate. You will not be able to name one business that dominates, who doesn’t prioritize marketing and authority building.
Reach out to more of your ideal customers
According to YouTube, mobile video consumption grows by 100% every year and 59% of company decision makers would rather watch a video than read an article or blog post.
Drive more traffic to your website
Companies that use videos in their marketing enjoy 27% higher CTR , 34% higher web conversion rates, 41% more web traffic from search, and grow revenue 49% faster year-on-year than those that don’t.
Increase the number of inquiries you receive from your website
90% of customers report that product videos help them make purchasing decisions and a video on a B2B landing page can increase conversion by 80%.