Be bold. Be human.
Be a Bellwether
Helping brands build lasting connections with their customers.
What we do
Cornerstone content to hang your hat on (and your audience will love)
From physical products to specialized services, niche companies to established e-commerce brands, our team has the expertise to audit your existing marketing spread, understand where you want to take your brand, and then build a detailed video marketing strategy to help you get there.
Video marketing Strategy and Production
Strategize, scope, and create your foundational mix of video marketing assets, then map that content to your strategic marketing initiatives. Our specialty is forming video content foundations that will not only drive traffic and sales, but build a culture and lifestyle around your product, your service, your brand.
Content upgrades for eCommerce (Shopify)
Separate yourself from 99% of your competitors by telling a story that people can get behind—on your website, in product descriptions and photography, and through supporting video content. Our team takes a content-first approach to your website, identifying the compelling stories that drive engagement and conversion within your space, then building your site around that content-first strategy.
Benefits of video marketing
Make meaningful connections with your target audience throughout the funnel
Improve SEO, drive quality traffic to your website and keep visitors engaged
Build a consistent and relatable brand across all of your digital marketing channels
How we do it
We’d like to share a little secret …
People want to love you, they really do. But they won’t buy you if they don’t connect with what you stand for. After all, your brand is different and so is your story. Shouldn’t your approach to marketing be, too?
Enter the Bellwether X approach, heavily focused on video. Why video? They say a video is worth millions of words. In one short clip, you have the ability to quickly capture attention, build trust, and cultivate a human connection with your brand. Done right, these videos can be an evergreen foundation for your brand, to be consumed and repurposed across channels long after the director yells “cut!”
That’s the power of video. And that’s why, before we capture one second of footage, or shoot a single product photo, we get to know your brand’s DNA—that unique “special sauce” that people connect with most. We look at intention before we try to capture attention.
Because we believe the companies who put people first win.